Prada Beauty is set to introduce Prada Touch, the first blush by Prada Beauty.

A tactile formula presented in a stackable, on-the-go design, its intuitive texture allows for effortless application.

The packaging is a pocket-sized pack that echoes the iconic Prada triangle, featuring an endlessly stackable design that allows each one to be connected to another.

Prada Beauty also welcomes its first Global Beauty Ambassador, model, actress, and entrepreneur Bella Hadid. Hadid will make her debut for the brand as the face of the upcoming Prada Touch campaign.

Prada Touch is a cream-to-powder blush. 

As blendable as a cream, as durable as a powder: the intuitive texture melts upon contact with the skin, transforming from a creamy balm to a blurred, soft matte powder finish. 

The result is a healthy-looking flush in a color that stays true for up to 12 hours with no touch-ups needed.

Prada Touch comes in a collection of 8 versatile shades crafted to flatter a wide range of skin tones. Shades include Cherry, Peach, Tulip, Mauve, Dahlia, Waterlily, Bow, and Caffe. 

In 2024, Prada Beauty introduced its makeup and skincare lines, “Prada Color and Skin.”