L’Oréal has invested €60 million to upgrade its Gauchy manufacturing plant, which specializes in manufacturing L’Oréal’s Luxe Division perfumes.

This increases output as the company prepares to add Gucci and Balenciaga fragrances to its portfolio.

Nicolas Hieronimus, CEO of L’Oréal, said,

“France is the beating heart of L’Oréal, a breeding ground for innovation, expertise, and talent that has shaped our group since its inception. The €500m invested in France over the past three years is concrete proof of this. It demonstrates that a cutting-edge industry can not only thrive in France, but also shine throughout the world, provided that competitive pressures do not hinder this ambitious long-term vision.”

The investment will enable the northern France facility to produce up to 200 million perfume bottles annually, reinforcing L’Oréal’s capacity as global fragrance demand continues to surge.

The Gauchy plant already manufactures key L’Oréal brands, including Lancôme, with lines producing products such as Idôle Nectar across multiple sizes.

The facility also operates on 100% renewable energy and maintains ties with local community organizations, including the School of Industry, Humando, Excellence Ruralités, and ARPEJEH.