Kiehl’s has announced a new partnership with Fortnite. This first-of-its-kind activation brings the brand into the world of gaming, merging sun protection with screen time in a way that’s immersive, unexpected, and completely on-brand.

As part of this collaboration, Kiehl’s Better Screen UV Serum will take the spotlight in a four-week modular takeover designed to turn sun safety into play, aiming to inspire a new generation to normalize daily sunscreen use.

The activation will roll out across two custom maps, bringing Kiehl’s to life through four dynamic Fortnite experiences.

Each Fortnite game is crafted to meet different play styles while connecting players to the UV Serum story, making Kiehl’s Better Screen UV Serum part of the action.