2021-08-06 18:27:14

Twitter Enters the Social Media E-Commerce Space with ‘Shop Module’

2021-08-06 18:27:14

Twitter is getting into the e-commerce game with a new feature called Shop Module, which is designed to let businesses showcase their products at the top of their profile page.
 
The social commerce consumer market grew significantly during the coronavirus pandemic, with the shift from physical stores to digital shopping accelerating approximately five years, according to IBM U.S. Retail Index data cited by TechCrunch.
 
With Shop Module, Twitter users can scroll and tap through products to learn more about and shop for products on the business' landing page without leaving the Twitter app.
 
This feature allows Twitter to compete in the already crowded social media e-commerce space, with Facebook Marketplace, Shopify and Instagram Checkout being major competitors.
 
Still in the early stages of testing, Shop Module is currently only available to around 12 businesses across lifestyle, retail, and entertainment, and only US English-speaking IOS Twitter users can see the Shop Module on the app.